Optimizing Your Site for All the Major Search Engines

Wednesday, December 1, 2010

As you may or may not know, search engines have different calculations in their algorithm to rank sites. None are exactly the same (unless owned by the same company), but they are similar in many aspects. 

Google is the big dog when it comes to search engine market share. According to comScore’s October 2010 U.S. Search Engine Rankings (Source), Google owns an amazing 66.3% of the market share while Yahoo is at 16.5% and Microsoft Sites such as Bing is at 11.5%. 

After reviewing those numbers, it’s pretty clear that you should optimize your site for Google over Yahoo and Bing, but why not market your site to all the search engines? Some say that you risk losing 66.3% of the market share to go over 27% -- which is true if you don’t understand what lines you can and cannot cross. 

Bing and Yahoo provide optimization and content quality guidelines to help optimize your site for their specific guideline. At SMT, we understand these guidelines and cross reference them with the almighty Google’s. Any differences and we make note of to ensure quality in optimizing your site across the board.

In closing, marketing and optimizing your site for all major search engines isn’t impossible. However, it does take a strategic approach to accomplish. Let SMT market your site to all the search engines! Contact us now for Daytona Beach SEO and Daytona Web Design services!
 
Jonathan Crowe 12/1/2010 2:06:00 PM

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