The Importance of Linking

Monday, January 3, 2011

What is linking? How does it help my website or my users? Is it important? You might be asking yourself those questions right now. In this blog post, I am going to go over the topic of linking. 

Linking is an expression you may hear in regards to your website. When used, it refers to the act of hyper-linking to a specific document – or for an easier understanding, a website.  Links on the internet make the World Wide Web so interesting. It allows us as users to navigate across billions of documents online.

As you may now see, linking is vital for users to navigate not only for the entire World Wide Web, but also your site. It’s important to build a navigation system that 1) makes sense to the user and 2) links to every single page within your site. Now you don’t have to link to every single page from every single page (that’s what a Site Map is for). But keep in mind that if you have a page on your web site and there are no links to it, it’s going to be quite hard for a user to find it. 

Internal Linking

Internal linking is an expression that simply means you are linking to other documents within your own site. This contributes to your search engine rankings so it’s important to use descriptive, targeted keywords as the anchor text. For example, if you have a page that is targeting “Blue Candles”, it’s helpful to use different variations of that keyword as the anchor text -- Blue Candles.

External Linking

External linking are links that are pointing to your web site from another site. Search engines weight these links too so it’s important for your sites success to have external links. 

Sales & Marketing Technologies specializes in Daytona Beach Web Design & SEO. If you need help with your link building campaigns, contact us now by calling us at (407) 682-2222.

Jonathan Crowe 1/3/2011 11:51:00 AM

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