Keyword Density
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Keyword density of a website is simple. Out of all the words on your page, what percentage is any given word or phrase. It is a common belief that search engine algorithms use keyword densities to rank websites. This is not entirely wrong, but is a pretty simplistic view of a very complicated calculation. Either way, if you are trying to rank for “seo”, then you certainly want “seo” to appear on your web page more than most other words.
Keyword Density Analyzer Tool