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Managing Your Pay Per Click Advertising

  • Pay per click advertising or PPC is a system where an advertiser places an ad with a search engine such as Google, Yahoo, MSN, or Ask. The advertisement is then shown by the search engine when one of the pre-selected terms is searched for by a user. If the user clicks on the ad, the advertiser pays.

    Each search engine has their own PPC management interface. Here's the list:

  • Google AdWords
  • Yahoo Search Marketing
  • MSN AdCenter
  • Ask Sponsored Listings

    There are many other PPC programs out there, but most other smaller ones have poor tracking and suspicious clicks. Even MSN and Ask are below par when it comes to click tracking and exposure. If you are just starting out, start with Google AdWords. If you aren't getting enough exposure, try Yahoo. If it still isn't working, you probably need a professional PPC management firm.